Fire Salt partnered with Stag Media to scale fast without losing credibility. We owned social strategy, execution, photography, and video while building a consistent production rhythm. The result was significant audience growth and a stronger visual and cultural presence within the fire community.
It Started With Brand
When Fire Salt came to us, their brand was in its early days. They needed to understand who they were, how they showed up to their audience, and how they were going to gain new customers. We quickly established a brand based on authenticity, editorial-like copy, and stories that would resonate with even the most core firefighter.
Authentic Storytelling
15 photo and video shoots to fuel web, email, and social. Big Bear Hotshots, FDNY, Ca SWAT, Provo Fire, and more. An essential element to each production was authenticity. Real firefighters, real fires, real struggles, and people who actually organically use and believe in Fire Salt.
Social Media Management
We enacted a complete social takeover on FSN’s behalf. This included five social posts across all platforms: TikTok, YouTube, Instagram, and Facebook. This content was not only in peak quality, but also in reach. It connected with and grew an audience. Here is the date over the past 16 months:
- Facebook Growth: 10k to 77k followers
- Instagram Growth: 42k to 88k followers
- TikTok Growth: 10k to 39k followers
- YouTube Growth: 0 to 7k subscribers
A True Community
Through strategic outreach, we’ve grown an engaged community of FSN dedicated firefighters, first responders, and Veterans across the country. This group of Americas best not only provided content for the brand, but became true brand ambassadors to enable the brand to grow.
Our team at STAG met up with many from this community across the states and told their powerful stories in stills and motion.
