Fire Salt partnered with us to scale fast without losing credibility. We owned social strategy, social execution, photography, and video over a two year period. The result was a cemented brand presence, significant audience growth, and a stronger visual and cultural presence within the fire community.
It Started With Brand
When Fire Salt came to us, their brand was in its early days. They needed to understand who they were, how they showed up to their audience, and how they were going to gain new customers. We quickly established a brand based on authenticity, editorial-like copy, and stories that would resonate with even the most core firefighter. We leaned into their origin story of a full-time firefighter looking for healthier and job-specific supplements.
Authentic Storytelling
Over our time working together, we executed over 18 photo and video shoots to fuel web, email, and social. Some of the groups we captured included Big Bear Hotshots, Valyermo Hotshots, FDNY, California SWAT, Provo Fire, and more. An essential element to each production was authenticity. Real firefighters, real fires, real struggles, and people who actually organically use and believe in Fire Salt.
Social Media Management
We enacted a complete social takeover on FSN’s behalf. This included 3-5 weekly social posts across all platforms: TikTok, YouTube, Instagram, and Facebook. This content was not only in peak quality, but also in reach. It connected with and grew an audience. Here is the data during our time working together:
- Facebook Growth: 10k to 102k followers
- Instagram Growth: 42k to 101k followers
- TikTok Growth: 10k to 39k followers
- YouTube Growth: 0 to 7k subscribers
A True Community
Through strategic outreach, we built an engaged community of FSN dedicated firefighters, first responders, and Veterans across the country. This group of Americas best not only provided content for the brand, but became true brand ambassadors to enable the brand to grow.
Our team at Stag met up with many from this community across the states and told their powerful stories in stills and motion.
