Stag Media provided marketing strategy, social media strategy, photography, and video for The Surfer’s Journal, a legacy surf publication known for its uncompromising editorial quality. Over a year-long engagement, we led marketing content creation and campaign execution, producing hundreds of photo and video assets for social, email, and paid advertising. Our work included ideating and capturing the majority of marketing visuals, managing special campaigns, and producing high-performing ads that achieved an 8x ROAS on social. The Surfer’s Journal is a brand built on visual storytelling, and our role was to extend that standard into its marketing with authenticity, restraint, and craft.