Modern Huntsman
Developed and continue to execute a comprehensive strategy and marketing plan on behalf of the growing hunting magazine Modern Huntsman. Responsibilities include project management, email marketing, social media marketing, and paid advertising. Updated Modern Huntsman's transactional emails using beautiful copy and design via Figma.
These efforts resulted in some of the highest new subscriber months, significant social growth and engagement, and new brand partnerships. Modern Huntsman is a current client.
Timeless Stories Earned in Wild Places
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Thoughtful and story driven email marketing.
A complete email takeover which included updating all transactional emails on the website, developing new email flows, and executing the ongoing email marketing with 1-2 emails sent weekly. Worked with an in house designer to execute via Figma, but wrote all of the copy, make image selects, and scheduled in Mailchimp.
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Effective and tasteful advertising
Developed all META advertising concepts for Modern Huntsman including numerous still and video campaigns. Edited the video and stills in-house, and worked with an in-house designer to bring concepts to life. Also wrote all copy before handing off to an ad manager for implementation.
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Meaningful storytelling via social media
Managing all of Modern Huntsman's social media marketing including Instagram, Facebook, YouTube, and TikTok. In a world inundated with noise, set the brand apart by focusing on stories that mattered, often collaborating with leaders in the hunting space. Executed high-level copywriting and image selection, plus basic editing and collage creation.
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Original content creation
Supplemented Modern Huntsman's extensive content library through the creation of marketing-focused assets, with editorial assets soon to come.
